“You take feedback really well.”
That’s what my business coach said to me on a recent podcast episode.

I laughed and said,
“Well, if you don’t, you’ll never survive art school.”

If your church is serious about reaching people, design isn’t just decoration—it’s strategy. It’s how people experience your message before they ever hear a sermon.

If your website, social media, or printed materials only make sense to church people, you’re not speaking to the folks Jesus spent most of His time with.

It’s easy to underestimate the damage a disjointed or dated brand can cause. Misaligned visuals, inconsistent messaging, and hard-to-read designs send a subtle but powerful message: We’re figuring this out as we go.

But that’s not your story. You’re leading with purpose. Your mission is clear. And your brand should reflect that.

People are making split-second decisions about your brand the moment they see it.

Let’s face it: connect cards don’t always work. People forget to fill them out, handwriting is hard to read, and someone ends up spending hours manually entering data. But there’s a better way to grow your email list.

Your church website isn’t just for updates and sermon uploads. It’s the front door for new people, the place they check out before deciding whether to walk through your actual doors. And while it’s tempting to make your site a hub for long-time churchgoers, the real priority should be first-time guests.

Churches and startups might seem like opposites—but when it comes to innovation, they have more in common than you think.

We all have good intentions when creating church content, but extra effort has to be made to ensure it’s engaging and newcomer-friendly.

We get it—likes, shares, and comments feel great. But here’s the hard truth: social media is rented land. You don’t own your followers—Instagram, Facebook, and TikTok do. If those platforms change the rules (or disappear overnight), how will you reach your audience?

One of the biggest communication mistakes churches make? They only talk to the people already in the pews.

I once worked with a smaller congregation that had once been full of young families, a thriving children’s ministry, and a strong youth program. But over the decades, attendance declined, and the church’s demographic shifted—most of the weekly worshipers were now in their 60s, 70s, and 80s.

If your church website feels cluttered, inconsistent, or confusing, visitors won’t stick around long enough to find what they need. And you don't want to leave a newcomer scratching their head, right?

I found myself making the same design choices over and over, yet it never got easier. Nothing matched. Nothing built on each other. It was like throwing spaghetti at a wall and hoping something stuck—except in this case, the spaghetti was seven different fonts, neon colors, and random stock images.

Easter is a big day for churches—full of guests, celebration, and sometimes, a little chaos. Thoughtful communication and clear design can create a welcoming and calm experience for everyone. Here are seven key preparations to help your church get ready.

The whirlwind of church life can make this job feel isolating, and it’s easy to get stuck in “just get through this week” mode. But here’s the thing—you don’t have to do it alone, and you don’t have to settle for survival mode.

When it comes to branding, one big decision is whether to focus on a personal brand (YOU as the brand) or a business brand (a distinct company identity). Each approach has its perks, so let’s break it down!

A great team isn’t about who you’ve got—it’s about how well they work together. And let’s face it, that’s where things get messy. Miscommunication leads to frustration. Misaligned expectations lead to guilt and judgment. Productivity? Nowhere to be found.

Branding can feel tricky, but with a few adjustments, you can make sure your business is sending the right message and making a lasting impression. Here are some of the top branding mistakes and simple ways to avoid them!

Branding isn't just for businesses—it’s a game-changer for non-profits, especially when it comes to fundraising! A strong, consistent brand helps donors feel connected to your mission and builds trust, which translates to better fundraising results.