If your church is serious about reaching people, design isn’t just decoration—it’s strategy. It’s how people experience your message before they ever hear a sermon.

We live in a visual world. A recent study found that 75% of people judge a church’s credibility based on its website design (Stanford Web Credibility Research). That means your design choices—fonts, colors, layout, photography—are doing more than looking good. They’re shaping perceptions and influencing whether someone decides to visit.

At its best, design clears the noise. It calms confusion, creates consistency, and invites people into something meaningful. When done well, it reflects the heart of your church: steady, thoughtful, and welcoming.

People are making split-second decisions about your brand the moment they see it.

Let’s face it: connect cards don’t always work.

Churches and startups might seem like opposites—but when it comes to innovation, they have more in common than you think.

We all have good intentions when creating church content, but extra effort has to be made to ensure it’s engaging and newcomer-friendly.

We get it—likes, shares, and comments feel great. But here’s the hard truth: social media is rented land. You don’t own your followers—Instagram, Facebook, and TikTok do. If those platforms change the rules (or disappear overnight), how will you reach your audience?

One of the biggest communication mistakes churches make? They only talk to the people already in the pews.

I once worked with a smaller congregation that had once been full of young families, a thriving children’s ministry, and a strong youth program. But over the decades, attendance declined, and the church’s demographic shifted—most of the weekly worshipers were now in their 60s, 70s, and 80s.

If your church website feels cluttered, inconsistent, or confusing, visitors won’t stick around long enough to find what they need. And you don't want to leave a newcomer scratching their head, right?

I found myself making the same design choices over and over, yet it never got easier. Nothing matched. Nothing built on each other. It was like throwing spaghetti at a wall and hoping something stuck—except in this case, the spaghetti was seven different fonts, neon colors, and random stock images.

Easter is a big day for churches—full of guests, celebration, and sometimes, a little chaos. Thoughtful communication and clear design can create a welcoming and calm experience for everyone. Here are seven key preparations to help your church get ready.

When it comes to branding, one big decision is whether to focus on a personal brand (YOU as the brand) or a business brand (a distinct company identity). Each approach has its perks, so let’s break it down!

Branding can feel tricky, but with a few adjustments, you can make sure your business is sending the right message and making a lasting impression. Here are some of the top branding mistakes and simple ways to avoid them!

Branding isn't just for businesses—it’s a game-changer for non-profits, especially when it comes to fundraising! A strong, consistent brand helps donors feel connected to your mission and builds trust, which translates to better fundraising results.