The Hidden Cost of Brandless Communication

Question 1 of 7

How many people worship with you on an average weekend?

This helps us scale the estimate to your church's size.

Which of these does your team produce regularly?

Choose as many as apply.

Do you have a clear, easy-to-find brand guide that your whole team actually uses?

Logo files, colors, fonts, templates, in one place, actually used day to day.

How often do you try to fix or redesign something because it doesn't match the rest of your church's look?

Think mismatched fonts, colors, or logos across bulletins, slides, and social media.

How often do ministries create their own materials independently, instead of using shared templates or resources?

Youth, missions, women's ministry, and others each making their own thing.

How many new staff or volunteers took on communications-related work this past year?

Anyone who had to learn your systems, templates, and standards from scratch.

Could your congregation describe your vision and values in a consistent way?

Ask five members what your church is about. What would you hear back?

When your team is struggling to design or recreate work, what isn't getting done instead?

Choose as many as apply.

One more thing, before we calculate this.

What could your team do with five more hours a week? Sermon prep, visitation, discipleship conversations, rest? You don't have to write anything. Just picture it for a second.

Nothing you write here is saved or sent anywhere.

We use a conservative blended staff rate to estimate the value of ministry time, from $30 to $45/hour depending on church size.

Estimated annual cost of staff & volunteer time

$0 to $0

This is the direct cost of time alone. It doesn't include the opportunity cost below, what that time could otherwise support.

How this compares to solving it once

Your estimate is ongoing, every year, on repeat. A brand system is a one-time investment lasting 7 to 10 years.

Your estimated annual cost$0

Brand Foundation, one-time investment (lasting 7 to 10 years)$12,500

Brand Foundation+ Systems, one-time investment (lasting 7 to 10 years)$19,500

Brand Foundation+ Systems + Activation one-time investment (lasting 7 to 10 years)$28,500

Your Next Step Starts Here

Start with a free 15-minute call. We'll take an honest look at where your branding stands today, talk through where your church is headed, and talk about how we can help.

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The opportunity cost

This isn't part of the dollar figure above. It's what that time could otherwise go toward.

How we calculated this

We estimate weekly hours from regular production work, inconsistent or reformatted materials, and ministry duplication, based on your answers, then add a separate estimate for onboarding time when new staff or volunteers take on communications work.

If you don't have a shared brand foundation, we apply a modest adjustment, since teams without shared systems typically spend more time recreating work, onboarding people, and locating resources. We also scale the estimate slightly based on your church's size, since larger churches typically manage more communication touchpoints.

Staff time is valued at a conservative blended rate that scales with church size: $30/hour for churches under 150, $35/hour for churches between 150 and 1,000, and $45/hour for churches over 1,000, reflecting typical differences in staff structure and compensation at that scale. The result is shown as a range rather than a single number, since this is an estimate, not an audit.

Your Next Step Starts Here

Start with a free 15-minute call. We'll take an honest look at where your branding stands today, talk through where your church is headed, and talk about how we can help.

Book a Call