Movement Church Branding Project

Welcome

Our Meetings

Introduction: April 16

10 AM
Getting Aligned & Setting Goals
Get to know everyone on your team, share backgrounds, and set goals. Review current branding (if any) and outline the process ahead.

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Messaging: May 7

10 AM
Discovering Your Voice
Define clear goals, mission, and vision to guide all communications. Identify tone, niche, target audience, and unique differentiators for a strong identity.

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Brainstorm: May 14

10 AM
Visual Branding
Brainstorm creative concepts for visuals, tone, and style.
Explore ideas for brand colors, typography, and imagery.

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Final Concept: May 22

9AM
Choosing the Concept That Best Fits Your Community
Present the refined concepts with clear rationale. Agree on one concept to refine further, incorporating logo systems, patterns, textures, and favicon.

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Refine Design: May 28

1PM
Visual Branding
Polish design elements including logo systems (primary, secondary, icon, and mark). Develop cohesive visuals with brand colors, typography, and imagery.

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Final Review: June 4

1PM
Branding Guidelines
Deliver a comprehensive document outlining all branding elements. Present the finished branding package. Provide guidelines for consistent use across all platforms.

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Resources

TED Talk
Chip Kid

Chip Kidd doesn't judge books by their cover, he creates covers that embody the book -- and he does it with a wicked sense of humor.

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Finding Brand Clarity for Your Non-Profit

In this webinar replay from Matchstic, you will learn more about our six brand success factors, how to assess them and understand where you currently are, and how to move your brand forward.

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